Unified Dynamic Checkout reimagines how BNPL works at the moment of purchase.
Rachael
—
Ferguson
Rachael
—
Ferguson
About
I’m a product designer who enjoys turning complex ideas into real products. Over the past decade I’ve moved from agency work into global product teams, focusing on platform and systems design. At Block, I’ve led design across Afterpay and Cash App — launching new products and shaping the systems that support them at scale.

Designing products since 2010
Experience
Position
Type
Company
Year
Staff Product Designer
Full-time
Block
2022 — Present
Position
Staff Product Designer
Type
Full-time
Company
Block
Year
2022 — Present
Product Design Lead
Full-time
Cash App
2021 — 2022
Position
Product Design Lead
Type
Full-time
Company
Cash App
Year
2021 — 2022
Lead Product Designer
Full-time
Afterpay
2019 — 2021
Position
Lead Product Designer
Type
Full-time
Company
Afterpay
Year
2019 — 2021
Experience Design Lead
Full-time
AKQA
2015 — 2018
Position
Experience Design Lead
Type
Full-time
Company
AKQA
Year
2015 — 2018
Lead UI/UX Designer
Full-time
Carter Digital
2012 — 2015
Position
Lead UI/UX Designer
Type
Full-time
Company
Carter Digital
Year
2012 — 2015
Awards & Recognition
Award
Nomination
Year
Year
Awwwards
Independent of the Year
2025
Awwwards
Independent of the Year
2025
Framer
Site of the Year
2024
Framer
Site of the Year
2024
CSSDA
Website of the Day
2021
CSSDA
Website of the Day
2021
Awwwards
Developer Award
2019
Awwwards
Developer Award
2019
Unified Dynamic Checkout reimagines how BNPL works at the moment of purchase.
Rachael
—
Ferguson
Rachael
—
Ferguson
About
I’m a product designer who enjoys turning complex ideas into real products. Over the past decade I’ve moved from agency work into global product teams, focusing on platform and systems design. At Block, I’ve led design across Afterpay and Cash App — launching new products and shaping the systems that support them at scale.

Designing products since 2010
Experience
Position
Type
Company
Year
Staff Product Designer
Full-time
Block
2022 — Present
Position
Staff Product Designer
Type
Full-time
Company
Block
Year
2022 — Present
Product Design Lead
Full-time
Cash App
2021 — 2022
Position
Product Design Lead
Type
Full-time
Company
Cash App
Year
2021 — 2022
Lead Product Designer
Full-time
Afterpay
2019 — 2021
Position
Lead Product Designer
Type
Full-time
Company
Afterpay
Year
2019 — 2021
Experience Design Lead
Full-time
AKQA
2015 — 2018
Position
Experience Design Lead
Type
Full-time
Company
AKQA
Year
2015 — 2018
Lead UI/UX Designer
Full-time
Carter Digital
2012 — 2015
Position
Lead UI/UX Designer
Type
Full-time
Company
Carter Digital
Year
2012 — 2015
Awards & Recognition
Award
Nomination
Year
Year
Awwwards
Independent of the Year
2025
Awwwards
Independent of the Year
2025
Framer
Site of the Year
2024
Framer
Site of the Year
2024
CSSDA
Website of the Day
2021
CSSDA
Website of the Day
2021
Awwwards
Developer Award
2019
Awwwards
Developer Award
2019