Unified Dynamic Checkout reimagines how BNPL works at the moment of purchase.
Smarter Search
Redesigning Afterpay’s in-app search to move from merchant-led browsing to product-led discovery—unlocking higher intent shopping, better comparison, and stronger conversion.
Company
Cash Commerce
Timeline
2025
—
2025
Role
Staff Product Designer
Project overview
Redesigning Afterpay’s in-app search to move from merchant-led browsing to product-led discovery—unlocking higher intent shopping, better comparison, and stronger conversion.
Challenge & Opportunity
Afterpay’s search experience was underperforming at a critical moment in the user journey.
Customers came in with intent—but couldn’t act on it.
Search results were often irrelevant (~40% estimated)
No way to compare products across merchants
Limited filtering and refinement
Merchant-first structure didn’t match how people shop
At the same time, competitors had already set a new bar for product-level discovery and comparison.
Outcomes
A reimagined search experience that:
Returns relevant, product-level results
Aggregates listings across merchants––
Enables fast comparison (price, stock, payment plan)
Surfaces deals and Afterpay eligibility clearly
Reduces dead ends (no/irrelevant results)
Impact (Projected / Directional):
↑ Search-to-purchase conversion
↓ No-results / irrelevant results rate
↑ Engagement with search as a primary entry point
↑ Customer confidence in purchase decisions
Long-term:
Unlocks product-led discovery
Enables monetisation opportunities (placements, offers)
Strengthens Afterpay as a shopping destination, not just a payment method
Unified Dynamic Checkout reimagines how BNPL works at the moment of purchase.
Smarter Search
Redesigning Afterpay’s in-app search to move from merchant-led browsing to product-led discovery—unlocking higher intent shopping, better comparison, and stronger conversion.
Company
Cash Commerce
Timeline
2025
—
2025
Role
Staff Product Designer
Project overview
Redesigning Afterpay’s in-app search to move from merchant-led browsing to product-led discovery—unlocking higher intent shopping, better comparison, and stronger conversion.
Challenge & Opportunity
Afterpay’s search experience was underperforming at a critical moment in the user journey.
Customers came in with intent—but couldn’t act on it.
Search results were often irrelevant (~40% estimated)
No way to compare products across merchants
Limited filtering and refinement
Merchant-first structure didn’t match how people shop
At the same time, competitors had already set a new bar for product-level discovery and comparison.
Outcomes
A reimagined search experience that:
Returns relevant, product-level results
Aggregates listings across merchants––
Enables fast comparison (price, stock, payment plan)
Surfaces deals and Afterpay eligibility clearly
Reduces dead ends (no/irrelevant results)
Impact (Projected / Directional):
↑ Search-to-purchase conversion
↓ No-results / irrelevant results rate
↑ Engagement with search as a primary entry point
↑ Customer confidence in purchase decisions
Long-term:
Unlocks product-led discovery
Enables monetisation opportunities (placements, offers)
Strengthens Afterpay as a shopping destination, not just a payment method